Ill Manors e-media Tag London

1)  The Tag London campaign is a product of user generated content and Plan B's record company have created a website and video to promote this campaign which is mainly focused on posting opinions on social media websites. The campaign is attempting to focus peoples anger towards the people that are responsible for their problems and this is why the Tag London Campaigns video projected the graffiti tweets onto the Houses of Parliament and other politically significant buildings. The Campaign also gave people who tweeted exclusive access to a couple of songs from the unreleased album on soundcloud.

2) The campaign doesn't explicitly promote the film but more so the soundtrack and and from there the film. This is through whoever tweets the #illmanors receives early access to some of the songs from the illmanors album on soundcloud which promotes the film. Also in a more discreet way the locations used in the campaign ad are also in the film.

3) The tag London campaign has synergy links between the soundtrack as the campaign ad features music from the soundtrack. This helps to promote both the campaign and the soundtrack to the movie. Also the campaign had clips taken from the music video which further promotes it.

4) This user generated campaign may be more successful because its cheaper to produce than other campaigns and by advertising it on social media by tweeting a hashtag more people can get involved instead of turning up at a specific location to show support.

5)
#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

This tweet would be appeal to the struggler's psycho graphic group as people who arent doing so well will often blame the people who are in charge for their problems. This tweet could be linked to the music video because it is about politics and the the music video and song ill manors shows politicians being humiliated with an egg being thrown onto one of them.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

This would appeal more to reformers because of the freedom of expression and challenging oppinion, but this also quite sophisticated in the way it is worded which makes it appeal more to reformers. This tweet would link to the tedx lecture that plan  spoke at as he talked about how the government wasnt treating people right and blamed them for the riots.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

This tweet would appeal more to the struggler's psychographic group because it mentions the poor getting poorer and this is something people in the struggler's category can relate to. This can be linked to the NME article in which plan B is expressing himself over issues concerning socioeconomic statuses.

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN,

This tweet would also be aimed at the struggler's and people who took part in or were involved some way in the London riots, and this is almost saying that the riots were imminent as a result of Britain not functioning properly. This could be linked to the music video and the song ill manors because the video shows scenes from the London riots followed by politicians not doing very much.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

This tweet would appeal more to the sturgglers but also to explorers as this would encourage people to learn more about it and possibly get involved and for the strugglers its more of a colloquial language to identify with. This could be linked to the Guardian article praising plan b over his movie and album.