Plan B said he had attempted to address the misrepresentations of youth in London, however i believe it reinforced certain stereotypes against them especially in terms of violence. With production the film was produced by Microwave films london for roughly £80,000. The target audience will mainly fit into the struggler pychographic group but will branch out into people in the middle classes who are curious as to how the lower classes behave but also to see an aspiring new film director.
Broadcast/online
SBTV started out in 2006/7 as music service on the popular platform YouTube. It used to be only the young entrepreneur Jamal Edwards recording and uploading these grime rap video but as the channel grew a production team was put in place to deliver news and music to the demographic it was aimed at. This would appeal to a younger audience as both Plan B and Jamal edwards have a significantly large teenage following. Plan B can be seen as determined with 'ive been sleeping in the office'.
Television
The Jonathan Ross show is a prime time TV show that airs on ITV 1 at around 9/10 o'clock in the evening. The Ross' show, prior to this one used to air on BBC 1 but his contract with the BBc ended and he did not renew it. The socio-economic group for his audience would also be the C2 D and E's as more working class people may be more interested in his music. Because of this specific audience different groups of people will get different feelings about this music video.People may be interested in a show like Jonathan Ross for different reasons as the audience range for this show is quite large as people won't just be fans of Plan B but may also enjoy chat shows.
Radio
BBC Radio 1 is a renown radio station which usually brings in the most recent fame and ask the questions that audiences want to hear. Primarily, the target age group is 15-29 year olds, but statistics show that the average age of UK listeners were around 33. Plan B promotes the film by bringing it up in his answer to most of the questions and mentioning how much he works on it. For example, when Fearne asks him about his weight loss, he mentions how he had to stop drinking alcohol whilst filming Ill Manors.Plan B describes how he's been sleeping off a sofa in his studio because of the fact that he is putting in hard effort and time to edit 'Ill Manors'. Also, Plan B is described to have changed his look in terms of appearance and occupation (experiencing more with film than music at this point).
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