ill manours TRAILER review

1) Trailer conventions
-Institutional information, actors/directors, studio/production company
- Title (at end of the film) also the release date
-narrative-disequilibrium, characters
-action sequences/ dramatic moments, action codes
-voice over/ text on screen to establish narrative
-promotional information via social media links
-reviews and quotes
-tag line

2) How are trailers distributed
- typically we can see trailers being shown in cinemas before films but now-a-days trailers are shown and shared via social media such as links on twitter and instagram directing you to you tube video. Also trailers are shown via adverts in between tv shows.

3) How does the Ill Manors trailer use trailer conventions?
-The ill manors trailer features several conventions such as review quotes eg: from 'Time out' also it features the may of the characters but none in detail and it throws the audience off a bit by showing more about 'Kurby and Chris' but in the actual film Ed and Aron are the main protagonists. Moreover, there are many action codes with guns being pointed at different people. There are also social Media links shown at the end as well as the release date. Dialogue from the film is also used to give the audience a better understanding of the narrative.

4)Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

-(some points mentioned in previous bullet point) the target audience would be from 16 although the film is rated 18 the violence would attract a younger teenage audience. In terms of the narrative the trailer doesn't give much away as the different scenes are put together in a montage and the audience doesn't understand the connection between the scenes just from the trailer. Plan B's music is played in the background which is kind of a narrative because the songs relate to the film.In my opinion I think that the target audience for this film trailer should be between 13-30, however it may not be suitable for the younger ages as their is a lot of gratuitous violence and inappropriate scenes and themes including the prostitution side of the film, gang culture/violence and drug abuse. For these reason I would expect the BBFC rating would be at least an 18 rating, this would be based on the sexual references, violence and frequent bad language.

Almost all of the main characters and ones featured in the film are in the trailer, making it hard to see who would be the protagonist, however the use of slow-motion and super 8 editing on some of the clips could have been used to show some of the main characters in more detail and their past. I think that the unique selling point (USP) for this film is that it is relate-able and endorsed by celebrities such as Plan B, the director of the film. This would also help appeal to the films specific target audiences as Plan B is successful in the eyes of young teens and adults who follow his music.
5) How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

- The genre of the film is modern/urban crime and with it being urban its set in the most densely populated cities in England-London. It focuses more on the backstreets of  London which help emphasise the genre. Furthermore, various social classes are represented here with canary wharf being seen in the distance of several shots suggesting people in the a/b bracket are separated from people in the c1 bracket, and this is where the film is set in council estates. Also the council estates reinforce the genre of modern crime because the media often associates crime to be sourced from low-income areas which although does occur is exaggerated.

Moreover, the dialogue is significant in establishing the genre because the colloquial language of east London is specific to that area and makes it seem more urban and authentic. Also, the film addresses many modern issues through the dialogue and filming such as prostitution and poverty. The colours are simple with mainly dark colours produced from a constant gloomy sky. Also,  in the film trailer we see the use of many close-ups, for example the close up of the cocaine which is edited in a which show off how someone may feel after taking it as it looked quite grainy almost like a super 8 film. Also there is some black and white footage in the trailer, this then leaves the audience to speculate what the genre could be as it would've been a new twist on a modern crime dramas.