Cool Brands.

I chose Aston Martin because this is the car i dream of owning and the brand has produced timeless and brilliant cars and are continuing to. Aston martin is associated with class and sophistication and another brand value is of dreams and fantasies as many people (not just me) would dream of driving an aston martin is the future. Another brand value is of successful careers as the cars are ludicrously expensive and it would take a lot of hard work and dedication to behind the wheel of one of these. Aston martin is one of the cool brands because of its image as its featured in the highly successful James bond films and the brand is recognised world wide but more significantly in the UK.

 The next cool brand i chose id netflix as i spend the majority of my life watching the shows on here. Netflix appeal to everyone with its wide range of shows and its availability on different devices and in different countries. Also the brand value is of happy families as there are a plethora of different films and tv shows, also with art,culture and history as they have a wide range of shows from around the world and with documentaries. This is a cool brand because it is know worldwide and the place where breaking bad became legendary.
I chose Bang&Oulfsen because its a high quality brand and one i go 'window shopping' for. Its brand values are of rich and luxurious lifestyles as the products are of sleek and modern design. Also with self importance and pride as many successful people show them off in their homes. The brand is also of very high quality. This is a cool brand because of its exclusivity as not many people own these products.

I chose sony because im a user of one of their more popular products the ps4 (a little too avidly). The brand values of sony are of innovation and advanced technology, Their lines of appeal are of successful careers as sony is a successful brand and people have become successful by using the services that it provides. Sony is a cool brand because it has continued to provide the world with new and innovative technology.

The last cool brand i chose was youtube as it provides the world with entertainment as well as education and other things. The most significant line of appeal would be of successful careers as youtube has provided a video sharing service for many people who want to entertain or get messages across for example 'KSI' who is a perfect example of someone who has become successful from posting videos. Another line of appeal associated with youtube would be art,culture and history as there is whole host of videos as the videos are based on loads of different things eg; the national geographic channel.